SEO Best Practice Strategies for 2014 with Rand Fishkin of MOZ
Special Guest: Rand Fishkin
Rand Fishkin is the CEO of Moz. He co-authored the Art of SEO from O’Reilly Media, co-founded Inbound.org, and was named on PSBJ’s 40 Under 40 List and Business Week’s 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his blog on entrepreneurship to Twitter, Google+, Facebook, LinkedIn, and FourSquare. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine, whose serendipitous travel blog chronicles their journeys.
Meet to go over the newest strategies for SEO & SEM for 2014 & to talk about all the tools MOZ has to offer. I will be doing these Hangouts once a month inviting special guests that are authorities in the industries. If you would like to be a participant on this panel of professionals please email me at robert@internetetadpro.com.
Follow me on Twitter @robertohaver
http://www.internetadpro.com/
Everything you need to know to rank in 2015! Learn the new algos that hardly anyone else knows FREE – joshbachynski@gmail.com
+Rand Fishkin & +Robert O’Haver Thank you for the insight. We completely
agree that *it’s not about just SEO* but your Social impacts your SEO, your
Content impacts your SEO and so forth. Well said.
Going Over SEO Best Practice Strategies for 2014 with Rand Fishkin of MOZ:
http://goo.gl/GO8nAe
Robert why did you stop these videos?! You should continue interviewing
people and recording it on YouTube.
#SEO #randfishkin #searchengineoptimization #robertohaver
Here is the link to the MOZ Special Offer 60 Day Free Trial.
http://moz.com/partner/seobestpractice2014
Great piece of advice. Insightful. Thank you.
this is nice and i have learned some key points through this video thanks
for sharing
SEO Best Practice Strategies for 2014 with Rand F…:
http://youtu.be/UhoUEwxMads
Excellent pro wisdom
+Joe Adam *White Hat SEO* is a practice used to improve search performance
that is in line with terms and conditions of a *search engine*. In this
tutorial, you’ll learn:
SEO Best Practice Strategies for 2014.. thanks..for .. nice video
Another rehash of Google’s own webmaster guidelines with some common sense
thrown in and a sales pitch alluded to for the soft sell ending.
MOZ still seems like “money for old rope”. Not found anything
particularly new that couldn’t also be categorised as “obvious if you think
about it for 5 minutes”
All that said, If Rand gets you guys to pay a pretty high monthly fee for
positive affirmation of what should be common sense in the first place –
bundled with some tools that you could get elsewhere for a fraction of the
cost? Then all power to him. Hats off to Rand. Might not be effective SEO –
but a great marketer of his own brand. I’d learn from what he does not what
he says.
+Rand Fishkin, in this video at timestamp 2:40 you pick out a question
about click through ratios on a wide or narrow funnel of keywords. My
question somewhat relates to semantic search. I wrote an article piece
about good and bad category structure (keywords) with semantic meaning.
https://www.denverprophit.us/blog/e-commerce-site-structure-for-semantic-search/
On slide 3, I layout the structure for a *lump hammer*. It logically flows
from hardware to hammers to any specific lump hammer made by any brand
name. Another example would be a certain type of female running shoe by
nike. All of which are several combined keywords as they related to each
other.
Question: If I focus on review articles, best ways to swing a lump hammer
(lol), by inference from breadcrumb schema and other markup, am I covering
hammer searches, lump hammer, hardware and the same for sportswear, woman’s
sportswear, shoes -> Woman -> Brand name even if I’m not mentioning them,
directly?
SEO is in my Blood
In case you missed this ish yesterday, SEO Hhangout with +Rand Fishkin & +Robert
O’Haver
Rand more or less agrees with the Content Shock scenario put forth by Mark
Schaefer. Basically, the fact that we’re all publishers makes for content
overload as well as poor output.
I agree that content marketing is highly demanding; many will discover they
can’t keep producing consistent quality content and simply give up.
If you think you’re in danger of jumping off the content cliff, I say scale
it back. Yes, it’s better to have fresh content on your blog 3 times a
week, but not at the expense of your audience. If you’re pressed for
time/resources, spend the whole week on one epic post instead of 3
acceptable articles.
I’m still aiming for 3 blog posts per week, and I find myself devoting way
more time to the articles than I did 6 months ago. I used to crank out a
post in about an hour—-lately a single post takes up the majority of my
day.
No issues there if you’re a freelancer (I presume?) For us in-house
marketers, I think it’s time to have a sit down with the higher ups. I
don’t know about anybody else, but I have a hard time explaining that you
can’t create epic shit in an hour.
Thoughts?
(p.s. my question comes at the very end. It was prompted by the phrase
“link earning.” I think I earn a link when I guest post. I don’t write
crap, and I often design an image to go along with my copy. How much would
people pay for this service that I’m supposed to offer for nothing more
than the promise of exposure now? As much as I love writing and design, I
don’t think a single link at the bottom of a page is asking too much.
Apparently I’m in the minority on this one.)
ya really Good one thanks for gud knowledge to share….
this is a hangout video, this is the seo: simple and fun
I believe Google has been a a fantastic success and in several ways has
revolutionised just how we use the internet. However, I think it’s time for
Google to become subject to regulation. Like Financial institutions,
utility companies and many monopolies, organizations which hold such
control of business and consumers really should be subject to independent
governance.The latest Panda Update just makes this case stronger
Very usefull and friendly way of explaining.
Thanks for this, Very insightful.
SEO Best Practice Strategies for 2014 with Rand F…:
https://youtu.be/UhoUEwxMads
Thanks for helping me get back to the basics. :-)
ROFL at 33 minutes regarding the Holy Grail! Robert, thanks a ton for
interviewing Rand. Great advice on #howtodokeywordresearch as well.
Content above all else nothing else comes close
Good stuff, thanks
Excellent course Josh. One thing that struck me. You mentioned that your
“spammy” affiliate site jumped in rankings due to some organic social
signals and that you did not purchase them. How did you get organic shares
for a spammy affilate site? Not exactly content people want to share. The
only thing I can think of is that you must have given something away in
exchange for the shares, but that would no doubt depress the conversions
for the purchase of the product, i.e. they would leave with the free
product and not the paid one. So I’m a little baffled.
Brilliant video Josh, I am on my third viewing.
You mention not having naked affiliate links, does this mean you should
cloak affiliate links and if so why? (specifically amazon affiliate links)
Oh man, great content but get a MIC! Sounds like you are in the bathroom
taking a dump. :P
Thanks
Also,what about Youtube ranking ?
On page and on Google Serps.
This video is pure gold. I have saved it and I’m covering my walls with
notes from it! #psychoseo yes!
What exactly do you mean when you say to keep content fresh on your pages?
I have several pages most of which are of course product pages but… Do
you mean I should redo my home page content and the content on every page
including products. Do you mean to completely change everything on the page
or just a few words or phrases here and there. Im a NEWB so there’s really
no need to point it out or hit me on top of the head. I’m just trying to
understand better by asking for advice.
Thanks for all the useful information..
You have some really good points here Josh nice work on this video.
Great Stuff Josh. Quick question I am a novice on SEO and want to learn.
Any introduction book I can read up on so everything you say makes sense?
how do you search for broad match on the new keyword tool? i thought you
couldnt do this anymore…
Hey Josh, I can’t seem to find that video about brainstorming that you
mentioned. Can you please link it?
Very clear explanation of what will definetely work for real businesses in
2015.
What’s the SEO cocktail going to be in 2015? Happy new year to all
practitioners!
Hello Josh, Chuck here.. Sent you a mail.
Everything you need to know to rank in 2015! Learn the new algos that
hardly anyone…
8th in!!
Sculpt PR in 2015? No thanks….
Thanks again for bringing real value to us.
My buddy +josh bachynski Covers some real good linking tips in his 2015
SEO Guide here.