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Researching Reader Intent to Fine-Tune Book SEO
Naturally, to enable basic discovery, one needs to nail the SEO for the title of your book and the name of your author—the “branded terms” in SEO-speak. Author sites are a critical element here, and they're far more important than they're often …
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A Content Marketer's Guide To SEO: A Checklist
A Content Marketer's Guide To SEO: A Checklist. Content is an integral element of search engine optimization (SEO), so check out columnist Thomas Stern's handy checklist to ensure your content reaches its full potential. Thomas Stern on March 4, 2015 …
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