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SEO Best Practice Strategies for 2014 with Rand Fishkin of MOZ

SEO Best Practice Strategies for 2014 with Rand Fishkin of MOZ

Special Guest: Rand Fishkin
Rand Fishkin is the CEO of Moz. He co-authored the Art of SEO from O’Reilly Media, co-founded, and was named on PSBJ’s 40 Under 40 List and Business Week’s 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his blog on entrepreneurship to Twitter, Google+, Facebook, LinkedIn, and FourSquare. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine, whose serendipitous travel blog chronicles their journeys.

Meet to go over the newest strategies for SEO & SEM for 2014 & to talk about all the tools MOZ has to offer.  I will be doing these Hangouts once a month inviting special guests that are authorities in the industries.  If you would like to be a participant on this panel of professionals please email me at

Follow me on Twitter @robertohaver

Everything you need to know to rank in 2015! Learn the new algos that hardly anyone else knows FREE –

  1. Internet AdPro12-05-2014

    +Rand Fishkin & +Robert O’Haver Thank you for the insight. We completely
    agree that *it’s not about just SEO* but your Social impacts your SEO, your
    Content impacts your SEO and so forth. Well said. 

  2. Internet AdPro12-05-2014

    Going Over SEO Best Practice Strategies for 2014 with Rand Fishkin of MOZ:

  3. Gianni P12-05-2014

    Robert why did you stop these videos?! You should continue interviewing
    people and recording it on YouTube. 

  4. Internet AdPro12-05-2014

    #SEO #randfishkin #searchengineoptimization #robertohaver 

  5. Internet AdPro12-05-2014

    Here is the link to the MOZ Special Offer 60 Day Free Trial.

  6. inWEB.AL Web Design12-05-2014

    Great piece of advice. Insightful. Thank you.

  7. Rangana Wishvajith12-05-2014

    this is nice and i have learned some key points through this video thanks
    for sharing 

  8. Internet AdPro12-05-2014

    SEO Best Practice Strategies for 2014 with Rand F…:

  9. Ricardo Leon12-05-2014

    Excellent pro wisdom

  10. whitehatworlds.com12-05-2014

    +Joe Adam *White Hat SEO* is a practice used to improve search performance
    that is in line with terms and conditions of a *search engine*. In this
    tutorial, you’ll learn:

  11. sofy pathan12-05-2014

    SEO Best Practice Strategies for 2014.. thanks..for .. nice video

  12. Paul Rone-Clarke12-05-2014

    Another rehash of Google’s own webmaster guidelines with some common sense
    thrown in and a sales pitch alluded to for the soft sell ending.
    MOZ still seems like “money for old rope”. Not found anything
    particularly new that couldn’t also be categorised as “obvious if you think
    about it for 5 minutes”
    All that said, If Rand gets you guys to pay a pretty high monthly fee for
    positive affirmation of what should be common sense in the first place –
    bundled with some tools that you could get elsewhere for a fraction of the
    cost? Then all power to him. Hats off to Rand. Might not be effective SEO –
    but a great marketer of his own brand. I’d learn from what he does not what
    he says.

  13. Denver Prophit Jr.12-05-2014

    +Rand Fishkin, in this video at timestamp 2:40 you pick out a question
    about click through ratios on a wide or narrow funnel of keywords. My
    question somewhat relates to semantic search. I wrote an article piece
    about good and bad category structure (keywords) with semantic meaning.

    On slide 3, I layout the structure for a *lump hammer*. It logically flows
    from hardware to hammers to any specific lump hammer made by any brand
    name. Another example would be a certain type of female running shoe by
    nike. All of which are several combined keywords as they related to each

    Question: If I focus on review articles, best ways to swing a lump hammer
    (lol), by inference from breadcrumb schema and other markup, am I covering
    hammer searches, lump hammer, hardware and the same for sportswear, woman’s
    sportswear, shoes -> Woman -> Brand name even if I’m not mentioning them,

  14. John Watson12-05-2014

    SEO is in my Blood 

  15. Internet AdPro12-05-2014

    In case you missed this ish yesterday, SEO Hhangout with +Rand Fishkin & +Robert

    Rand more or less agrees with the Content Shock scenario put forth by Mark
    Schaefer. Basically, the fact that we’re all publishers makes for content
    overload as well as poor output.

    I agree that content marketing is highly demanding; many will discover they
    can’t keep producing consistent quality content and simply give up.

    If you think you’re in danger of jumping off the content cliff, I say scale
    it back. Yes, it’s better to have fresh content on your blog 3 times a
    week, but not at the expense of your audience. If you’re pressed for
    time/resources, spend the whole week on one epic post instead of 3
    acceptable articles.

    I’m still aiming for 3 blog posts per week, and I find myself devoting way
    more time to the articles than I did 6 months ago. I used to crank out a
    post in about an hour—-lately a single post takes up the majority of my

    No issues there if you’re a freelancer (I presume?) For us in-house
    marketers, I think it’s time to have a sit down with the higher ups. I
    don’t know about anybody else, but I have a hard time explaining that you
    can’t create epic shit in an hour.


    (p.s. my question comes at the very end. It was prompted by the phrase
    “link earning.” I think I earn a link when I guest post. I don’t write
    crap, and I often design an image to go along with my copy. How much would
    people pay for this service that I’m supposed to offer for nothing more
    than the promise of exposure now? As much as I love writing and design, I
    don’t think a single link at the bottom of a page is asking too much.
    Apparently I’m in the minority on this one.)

  16. shreya rathod12-05-2014

    ya really Good one thanks for gud knowledge to share…. 

  17. PosicionamientoMX12-05-2014

    this is a hangout video, this is the seo: simple and fun

  18. Doug Asker12-05-2014

    I believe Google has been a a fantastic success and in several ways has
    revolutionised just how we use the internet. However, I think it’s time for
    Google to become subject to regulation. Like Financial institutions,
    utility companies and many monopolies, organizations which hold such
    control of business and consumers really should be subject to independent
    governance.The latest Panda Update just makes this case stronger

  19. Vandana Dubey12-05-2014

    Very usefull and friendly way of explaining.

  20. Edwin Dearborn12-05-2014

    Thanks for this, Very insightful.

  21. Internet AdPro12-06-2014

    SEO Best Practice Strategies for 2014 with Rand F…:

  22. MMilas Marketing Inc.12-06-2014

    Thanks for helping me get back to the basics. :-)

  23. Jason Lee12-06-2014

    ROFL at 33 minutes regarding the Holy Grail! Robert, thanks a ton for
    interviewing Rand. Great advice on #howtodokeywordresearch as well.

  24. Secret Web Formula12-06-2014

    Content above all else nothing else comes close

  25. Video SEO Services: #1 in 'Performance Based SEO'12-06-2014

    Good stuff, thanks

  26. Larry Moore12-06-2014

    Excellent course Josh. One thing that struck me. You mentioned that your
    “spammy” affiliate site jumped in rankings due to some organic social
    signals and that you did not purchase them. How did you get organic shares
    for a spammy affilate site? Not exactly content people want to share. The
    only thing I can think of is that you must have given something away in
    exchange for the shares, but that would no doubt depress the conversions
    for the purchase of the product, i.e. they would leave with the free
    product and not the paid one. So I’m a little baffled. 

  27. John Sutcliffe12-06-2014

    Brilliant video Josh, I am on my third viewing.
    You mention not having naked affiliate links, does this mean you should
    cloak affiliate links and if so why? (specifically amazon affiliate links)

  28. Stevef223412-06-2014

    Oh man, great content but get a MIC! Sounds like you are in the bathroom
    taking a dump. :P

  29. Portariales Geradores12-06-2014


    Also,what about Youtube ranking ?
    On page and on Google Serps.

  30. Michael Fever12-06-2014

    This video is pure gold. I have saved it and I’m covering my walls with
    notes from it! #psychoseo yes!

  31. josh bachynski12-06-2014
  32. Gary Watzlavick12-06-2014

    What exactly do you mean when you say to keep content fresh on your pages?
    I have several pages most of which are of course product pages but… Do
    you mean I should redo my home page content and the content on every page
    including products. Do you mean to completely change everything on the page
    or just a few words or phrases here and there. Im a NEWB so there’s really
    no need to point it out or hit me on top of the head. I’m just trying to
    understand better by asking for advice.

  33. Empire Lakewood Nissan12-06-2014

    Thanks for all the useful information..

  34. John E Lincoln12-06-2014

    You have some really good points here Josh nice work on this video.

  35. just sunny12-06-2014

    Great Stuff Josh. Quick question I am a novice on SEO and want to learn.
    Any introduction book I can read up on so everything you say makes sense?

  36. Marc McDermott12-06-2014

    how do you search for broad match on the new keyword tool? i thought you
    couldnt do this anymore…

  37. Samofy12-06-2014

    Hey Josh, I can’t seem to find that video about brainstorming that you
    mentioned. Can you please link it?

  38. Vytautas Paukštelis12-06-2014

    Very clear explanation of what will definetely work for real businesses in


  39. Eric Schiffer12-06-2014

    What’s the SEO cocktail going to be in 2015? Happy new year to all

  40. Chukwuemeka Madusha12-06-2014

    Hello Josh, Chuck here.. Sent you a mail.

  41. Mfalme Odie12-06-2014

    Everything you need to know to rank in 2015! Learn the new algos that
    hardly anyone…

  42. Mursel Kukic12-06-2014

    8th in!!

  43. Edgar Quintero12-06-2014

    Sculpt PR in 2015? No thanks….

  44. Sorce rer12-06-2014

    Thanks again for bringing real value to us.

  45. ADL SEO Adelaide12-06-2014

    My buddy +josh bachynski Covers some real good linking tips in his 2015
    SEO Guide here.

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